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Exclusive: Step Inside YSL's New Parisian Headquarters - WSJ She doesnt use mascara or foundation.
CEO Talks: Francesca Bellettini on Saint Laurent's Next Big Goal What was truly striking, however, was when Bellettini explained her out-look on life: if Plan A fails, Plan B will never be a watered-down version; instead, both paths will take her down something remarkable and exciting. A dust-up occurred in 2015 during Mr. Slimanes tenure, when an ad featuring the young Dutch model Kiki Willems was censured and called irresponsible by Britains advertising watchdog agency because she looked excruciatingly thin. YSL continues to grow that number. It was brilliant from a marketing standpoint. In 2013, she became President and Chief Executive Officer of Yves Saint Laurent. She sure is a powerhouse woman running a billion-dollar brand. Francesca Bellettini is also on the board of Technogym SpA, Yves Saint Laurent UK Ltd. and Ferrari NV. Bellettini decided that experience in finance would bolster her chances of pursuing her dream of running a company -- and so, she dove into a very new universe of Goldmach Sachs International. For more updates about the The BoF 500 subscribe to the Daily Digest newsletter. Why Barnes & Noble Is Copying Local Bookstores It Once Threatened, What Floridas Dying Oranges Tell Us About How Commodity Markets Work, Watch: Heavy Snowfall Shuts Down Parts of California, Watch: Alex Murdaugh Found Guilty in Murders of His Wife and Son. Terms & Conditions. In an exclusive interview with, Ganni, Patagonia and Reformation join pilot to decarbonise fashion, US retailers prepare for new normal in 2023 after rocky year, Chanel names Whitney Peak as new face of Coco Mademoiselle, Victoria Beckham and Francesca Bellettini talk creativity and sustainability in Paris, The Long View by Vogue Business: Bracing for a summer without Americans, Enter your email to receive editorial updates, special offers and breaking news alerts from, Gucci stumbles as Asia-Pacific growth slows.
How Saint Laurent Became a $3 Billion Powerhouse | BoF Although Bellettini shared that she did not always know she wanted to work in the fashion industry, she was certain her dream was to run a company.
Francesca Bellettini Receives France's Legion of Honor - WWD Le grand appartement: Dirigido por Pascal Thomas. But is it bad? By Laure Guilbault November 15, 2021 Courtesy of Saint Laurent We use PARIS Francesca Bellettini is riding high.. Francesca Bellettini (born 18 April 1970) is an Italian business woman. Copyright 2023 Surperformance. What did they know? The decision was to invest. Indeed, it is this quality, together with a deep understanding of the importance of balance in all aspects of business, that has propelled Saint Laurent to remarkable heights in todays turbulent economic landscape. Getty. Well, it turned out they didnt know much. One of the few female CEOs leading a fashion brand, Francesca Bellettini started her career as an investment banker before switching industries. In early 2016, Slimane shocked the fashion world by announcing his decision to leave Saint Laurent, in spite of the success and influence he enjoyed in his role. Under CEO Francesca Bellettini and designer Anthony Vaccarello, Saint Laurent has more than doubled sales in 5 years and is on track to surpass $3 billion in 2022. Such was Slimanes influence that many industry analysts predicted his departure would lead to a reversal of Saint Laurents recent growth. Bellettinis first major decision as CEO was to give Slimane more autonomy in deciding the labels creative direction a move that would firmly establish Saint Laurent as a refreshed brand, while also marking Bellettinis preference for allowing people the freedom to do what they do best. At present, 15 percent of Saint Laurents global customer base is in Europe, 20 percent is in China, 15 percent is in Japan, 20 percent is in the rest of Asia, and 17 percent is in the US, with the remainder spread throughout the rest of the world. The enshittification of apps is real. Sign In. Con Laetitia Casta, Mathieu Amalric, Pierre Arditi, Nomie Lvovsky. After graduation, she moved to New York for a training program with Goldman Sachs, then to London to work with its Italian mergers and acquisitions team. Already, as soon as Vaccarello arrived, they had made the decision to always wait one year to mark down the current collection. Opinion: No Country for Alzheimers Patients, Opinion: Common Sense Points to a Lab Leak, Opinion: A Nikki Haley and Vivek Ramaswamy Victory, Opinion: Overruling the District of Columbia on Crime.
Francesca Bellettini | BoF 500 | The People Shaping the Global Fashion In 1977, following the meeting with her husband Bertelli who is still her right-hand today, Miuccia quickly revolutionized the concept of Haute Couture, introducing the concept of sportiness in a world that previously looked at it as a parallel universe. From 1999 until 2002, Ms. Bellettini worked in the Prada Group, Italy, first in the Planning and New Business Development Division of Prada and, in 2002, as Operations Manager of Helmut Lang. Our Q3 performance in China was very strong, with excellent growth in-store and online.
Francesca Bellettini, Luxury Fashion Leader - Bloomberg When it became clear Mr. Slimane was leaving, Mr. Vaccarello was approached for a possible job with a big fashion brand but not told which one. When she saw an article of clothing she really liked, she could not hold herself from saying I really liked that, without thinking about what her comments impact could be. The biggest move to bring clarity back was changing the brand name. For cost savings, you can change your plan at any time online in the Settings & Account section. Yet, this also meant that they could not hire more people either. A seasonless strategy favouring evolution over revolution has hammered home the brand's message to consumers. of Saint Laurent, she was the first name on my list, Mr. Pinault said. Its not a problem. , Mr. Pinault set a broad strategic vision and gave her flexibility and freedom in reaching the goals. The Italian executive, who took over the Kering -owned brand in 2013 and has since overseen a tripling of its sales, was joined by family, colleagues and members of the Saint Laurent galaxy at the. It makes us simpatico. The worst thing you can do with your teams is to create a culture of fear.. Kering's third-quarter earnings presentation mentions a continued appeal to younger generations. Please see our privacy policy for more information. Around 60 per cent of Saint Laurent's clients were locals in 2020, according to Morgan Stanleys estimates. Francesca Bellettini: The Powerhouse Behind the Billion-Dollar Brand. Moreover, Bellettini called for everyone to be ambitious but never impatient; experiences take time to be made. Consumers realised it and since the offer was already well-developed, they could find it in stores.. Bellettini became the Strategic Planning Director and Associate Worldwide Merchandising Director of Gucci in 2003, the Worldwide Merchandising and Communications Director of Bottega Veneta in 2010, and the President and Chief Executive Officer of Yves Saint Laurent in 2013. My Lover, My Son: Dirigido por John Newland. With the brands new direction firmly established, Bellettini is now focused on the future. Any changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel. She has what she calls de-stressful activities three mornings a week: running as much as six miles along the Seine or kickboxing with a personal trainer. When she arrived from another Kering brand, Bottega Veneta, in 2013, the. I knew that she had the qualities needed for the job: first, a strong personality and the ability to dedicate herself entirely to her mission without any hesitation; second, the capability to quickly understand what makes this maison so special and to endorse it and indeed, she adapted very quickly to Saint Laurent in a key moment of its history., Mr. Pinault called me to Paris one Friday afternoon, Ms. Bellettini recalled. The company broke even two years ago and recently received its firstinvestment from the Indian Angel Network. Bellettini has achieved this global reach through a keen focus on developing local markets. How the biggest companies plan mass lay-offs, The benefits of revealing neurodiversity in the workplace, Tim Peake: I do not see us having a problem getting to Mars, Michelle Yeoh: Finally we are being seen, Our ski trip made me question my life choices, Apocalypse then: lessons from history in tackling climate shocks. Despite this, Bellettini stated that they are stronger than ever as a brand. He was Ms. Bellettinis only candidate. Cathy Chai left her steady job in financeat a UN agencyin Beijing for a finance gig at Medecins San Frontieres (Doctors Without Borders) in war-torn South Sudan. Daniel Lee's surprise exit from Bottega Veneta, The Long View by Vogue Business: The fashion CEOs take on resale, LVMH fashion sales climb despite concerns in China, Saint Laurent is the new rising star at Kering. 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Similarly, all e-tailers moved from a wholesale model to e-concessions (except for the websites of some US department stores, where Saint Laurent is still sold wholesale). Many observers credit Slimane for Saint Laurents recent success. He is a good cook; she is not, so he sometimes invites her over for pasta. 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During tumultuous economic periods, purse strings are naturally tightened and non-essential purchases are forgone, including luxuries. Indeed, such a drastic identity change is usually a big no for established brands, but the audacious move came as part of a shake-up intended to give the brand some much-needed clarity. (Bellettini has been opening an average of 20 new stores per year globally.). Although the virtual platform did not allow us to see the audience members, you could tell by Rosenkranz and Siegals faces that they were thoroughly moved by Bellettinis words. Its part of the DNA of the brand, Bellettini told Business of Fashion (BoF) in an April 2016 interview. In his place, Bellettini appointed Anthony Vaccarello, a young designer who had previously been successful at Versus Versace. Well keep working on it because for me, the journey in sustainability is never finished. Right now, Bellettini is actively trying to learn French with the goal of becoming an Okay French speaker by the end of 2021. personalising content and ads, providing social media features and to Valerio Mezzanotti for The New York Times. Inside out 2013 - Present, 2008 - 2013, Buying & Merchandising Director, Selfridges, Creative Director, Tom Ford & Chairman, CFDA, Former Chairman & Chief Executive, Yoox Net-a-Porter Group. Some white space to reach its new target. Showing Editorial results for francesca bellettini. Since 2012, Saint Laurent Paris, formerly known as Yves Saint Laurent, has boasted double-digit year-on-year growth. Painted black lacquer with gleaming white markers, its more appropriate for an upscale bondage club than a place to stash the companys off-duty town cars. It was pissing me off a little bit, she said.
Francesca Bellettini | Kering Saint Laurent CEO Francesca Bellettini Reveals the Brand's Secrets to Standard Digital includes access to a wealth of global news, analysis and expert opinion. Slimane leaves Saint Laurent, and Anthony Vaccarello is named. Francesca Bellettini began her career in London as an investment banker, working at Goldman Sachs International, Deutsche Morgan Grenfell and Compass Partners International. It got everyone talking about Saint Laurent again, and also increased brand awareness with a younger audience those future loyal customers the key to brand longevity., As well as it eventually turned out for the brand, at the time few could have predicted the success Saint Laurent would enjoy as a result of the overhaul. Due to the extraordinary growth of the company under her leadership, she has been named by the Financial Times as one of the 25 most influential women of 2022. Cross selling requires more time. Its no longer about brand loyalty so much as in being at the forefront of peoples minds, said Gail McInnes, fashion industry expert and CEO of Stylist Box. He and Ms. Bellettini speak to each other in English but sometimes send text messages in Italian. You need to be careful of not entering into this stress and anxiety of having to change and having to do everything new, every season, because half of the people havent even had the time to look at it and to experience it. Her husband, a businessman who has been in her life for 20 years, lives in Milan. In his new novel, Tracy Flick Cant Win, author Tom Perrotta asks: Who is Tracy Flick now? Anthony Vaccarello has nearly finished giving a tour of the just-opened 140,000-square-foot headquarters of fashion house Yves Saint Laurent in a tony corner of Pariss seventh arrondissement when, heading toward the exit, he says hes saved his favorite part for last. Certainly, Bellettini deserves to be recognised as one of the most influential leaders in fashion today.
Saint Laurent CEO Francesca Bellettini on the making of a $1bn brand "I most often work in places that are torn by war, natural disasters or epidemic, but I'm incredibly at peace amid the chaos," she said. Will Others Follow? Customer Service. It wasnt her first time in the line of fire, in any case. These days, only 19 percent of YSL sales come from ready-to-wear, 59 percent from leather goods, 14 percent from shoes and the rest from miscellaneous items like eyewear. Continuity candidate Indeed, this focus on gender parity has been a key element of the brand since the very start, with Saint Laurent himself believing men and women should wear the same clothes. Indeed, Bellettinis commitment to a balanced approach has made Saint Laurent the star of parent company Kerings vast portfolio of luxury brands. In 2019 she was awarded the French Knight of the Legion of Honour, the highest possible distinction for a civilian in the country. When he bought himself a honey-colored bulldog puppy at Christmas, he bought one in black for her. Sexy concepts It earned the brand criticisms. He was required to sign a confidentiality agreement. The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world. Facebook gives people. Their brand offers an escape to people, which during this unparalleled time in our world, is vital. During the later stages of the conversation, when asked about the secrets of her success, she elaborated on how the relationship between the creative and business parts of a fashion brand is the single most important factor. Join Facebook to connect with Francesca Bellettini and others you may know. In 2019 she was awarded the FrenchKnight of the Legion of Honour, the highest possible distinction for a civilian in the country. ", Kering CFO Jean-Marc Duplaix said during the earnings call that Saint Laurent had much room to grow further to a higher degree of penetration in certain markets: Globally speaking, the growth is very well balanced as it has always been the case at Saint Laurent between like-for-like growth and space expansion. China is still an important region. She worked at Prada and Helmut Lang prior to. Bellettini put a significant value on company culture. Reach out to me, at: laura.cohn@gmail.com or @laurascohn. In the third quarter of 2021, Saint Laurent generated 22 per cent of its sales in Asia Pacific, versus 41 per cent for Gucci and 35 per cent for Bottega Veneta. I never have the feeling that we should do something different.. This business model is something Bellettini argues helps the brand to get back to its core essence as a fashion house.
How Anthony Vaccarello and Francesca Bellettini took Saint Laurent to Moderated by Emma Rosenkranz 23, vice-president of Fashion@Brown, and Dani Siegal 24, social media coordinator, Ms. Bellettini gave an inspiring talk which spoke to her courage, integrity, and drive. But in spite of this natural reaction, one brand has defied the trend. Despite a heavy workload and "massive" pressure, she said she feels secure in her career.
2023 The Business of Fashion. Because in each and every one of them, we offer a balanced collection, from entry level to higher price points, and from different occasions and views. To win local customers, Saint Laurent invested in sales staff training. Life & Arts Saint Laurent CEO Francesca Bellettini on the making of a $1bn brand At the FT's Business of Luxury conference in San Francisco this week, the head of the French house with 26 per.
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