oriented culture emphasizes over the results and focus on what can be achieved. Ella joined easyJet from Sainsburys Argos, where she led the integration of their non-food business to create a multiproduct, multi-channel business with fast delivery networks. Prior to joining the airline David was Chief Flight Operations Officer at Wizz Air. towards either employee welfare or the accomplishment of work goals. Industries. Another technology that could change is the aircraft itself, as emission targets are to be met and easyJet has designs in place for an eco-friendly aeroplane but no model has been built to date. diversified workforce. organizations place high importance to the ethics and integrity, and they do not compromise over these values to The mission set by easy jet is to provide our customers with safe, good value, point-to-point air services. The cultural web is six key areas that help to create the culture within which easyJet operates. New Entrants: Due to the global financial downturn recently, it is very hard to get access to funds to start up businesses, especially in such a hard market like the low cost budget airline. The strategy has four strategic priorities that will build on easyJet's structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europe's most loved airline, winning for customers, shareholders and . Journal of and give a sense of direction. Current TAP organizational structure. If it looks after the customer with good emotional and social values then the economics should follow without easyJet forcing it to be the forefront of their mission. serious attitude. culture secure their position in the hypercompetitive market, and Easyjet Plc is an example of it. A large portion of ticket sales are now made online, allowing for less staff to be needed to sell tickets and less need for travel agents. Economical: As easyJet is low cost airline with short-haul flights, it can pass savings onto the customers which allows for large numbers using the company. Subscribe now to get your discount coupon *Only dimension denotes the employees identification with either the boss/work unit or their profession. Another weakness for easyJet is it is concerned more with quick turnarounds at airports than making sure passengers make flights. The Board is responsible for ensuring leadership through effective oversight and review of the Group's activities. employee could accept and modify the behavior accordingly. Between October 6th, 2022, and January 25th of this year, Republic filed 12 separate lawsuits, each one against an individual defendant who had . In 1993, Johan pursued further studies at the Stockholm School of Economics and in 1996 he completed the Programme for Executive Development IMD, in Lausanne, Switzerland. Thomas joined easyJet in 2008 and has served as easyJets Group Markets Director since 2018. easyJet is an airline operating under the low-cost carrier model. Denison, D. R., & Spreitzer, G. M. (1991). Structure 1.2.1. In terms of organizational structure, EasyJet operates as a decentralized company, with each of its subsidiaries operating as a standalone business. Organisational Structure: EasyJet follows a hierarchal structure with Carolyn McCall at the top, and filtering all the way down to ground staff and cabin crew. lacks the certainty and management can only exert a limited control to ensure the discipline. Page 18 of 50 - About 500 Essays . He has held board positions in the Travel Foundation and Travelife and was appointed to the Board of ABTA in April 2021. It is a complex system that comprises the shared beliefs, values and assumptions, Sophie is easyJets business lead on Diversity & Inclusion, a qualified MindGym coach, business mentor, and a founding member of easyJets Womens Network. Altaf, A. Organisational Structure: EasyJet follows a hierarchal structure with Carolyn McCall at the top, and filtering all the way down to ground staff and cabin crew. It is important to understand the organizational culture because in todays competitive business environment, the And we can probably guess what it looked . In a hierarchical organizational structure, employees are grouped and assigned a supervisor. It uses the same type of aircraft so less variety of maintenance has to be carried out. Taherimashhadi, M., & Ribas, I. It cannot be solely left to a single company, it will take the participation of at least two who are willing to collaborate and create a solution to problems seen within the airport. Rituals and Routines: Staff expect to have a schedule of what flights they will be working on, on a daily basis unless it is check-in staff, who expect levels of consistency daily of their workload. Better Essays. Concluding this analysis, the internal environment of easyJet can be noted to be very tightly structured and not much room for change as it is a very demanding market. Assigning the challenging goals and offering rewards to maximize the task performance, Providing employees with necessary coaching, mentoring and guidance to accomplished the assigned goals. However, Robert is a highly experienced consumer marketing and general management leader with a track record of driving growth, building brands and leading winning teams across ecommerce, travel, online apparel, wireless and consumer goods for both large companies and start-ups. If you need assistance with writing your essay, our professional essay writing service is here to help! Lime is a telecommunications company; their head office in Montego Bay is located at 23 Church Street Montego Bay St.James. If it operates within its strict management and stick to its core values then easyJet will be a leader in this market for the foreseeable future. International Journal of Interdisciplinary Social Sciences, important role in formulation of core values and visible behaviors. There is also the possibility of human error within the check-in process. The company has been a great success story and for the past fifteen years, has been a major competitor in commercial aviation. Management exerts the strong control and employees work in a disciplined work environment with These cultural dimensions are obtained by surveying the 20 units of 10 different business organizations. He was also part of the original start up team that created US online travel agency Orbitz. The core values are not easily observable. The mission statement of easyJet will be looked at in order to fully understand what the internal environment analysis means to the company. Below, we'll explore how you can combine those components to form different types of organizational structures. Functional org structure. . outsiders and integrates the flexibility so that everyone can fit into it. In Easyjet Plc, there are open communication lines and the organizational culture is flexible and Most recently he was appointed Managing Director of easyJet Europe, establishing the company's Austrian AOC - a key plank of its Brexit migration plan and managed the transition of 100 aircraft to . Ella was also Group HR Director at Home Retail Group leading the people aspects of Argos digital transformation. ID Cards could be brought in by having individual airline check-points throughout the airport to enforce the companys passengers to swipe their ID card so security and the airline themselves know where passengers are and erase any possibility of passengers missing flights. Our corporate governance. There is an annual general meeting (AGM) held by easyJet to allow for a moment of realisation of what the company has achieved to date and what is the plan for the foreseeable future. Short flights, such as London to Manchester, are being challenged by rail companies as the travel times are decreasing and the frequency of the trains on these routes increase (easyJet, 2009). Currently easyJet operates in 28 countries and has a fleet of over 128 aircrafts flying over 500 different routes. Stelios has decreased his shareholdings, and now under his company easyGroup IP, he has a stake of 26% in easyJet while his family, own just over 10% worth of shares. In order to simulate such scenario we needed to know Supervisor is the only agent knowing about the problem. I have extensive experience in working with stakeholders on all levels of organizations across cultures delivering all aspects of leadership. reproduction, or any misuse in any manner. please submit your details here. Danish, born and educated in Switzerland, Thomas began his career with Tetra Pak working his way up to Regional Manager of the East Med where he developed and succeeded in implementing ambitious growth and profitability improvement plans. In this Academic writing has no room for errors and mistakes. Rivalry: EasyJets major competitor is Ryanair as both these companies are Europes leading budget airlines in the short-haul sector while the long-haul sector is mainly played amongst three major companies; Air France-KLM, Lufthansa and British Airways. The report will develop an understanding of easyJets internal and external environments so an accurate evaluation is produced. A lot of the process for checking in will become automated and less human controlled. Rafaeli, A., & Pratt, M. G. (2013). London, United Kingdom. and integrity into its business operations. Health Management, 17(1), 42-50. and governs the employees behavior within the organization. Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJet's market entry strategy for Germany and developed the business traveller segment in Northern Europe. Easy Jet operates on 125 routes from 39 European airports. It was the first airline company to go online, it is in a process of producing an eco-friendly aircraft and its top priority is safety. The largest mosque in the country, it is the key place of worship for daily prayers.A smaller replica of the grand mosque exists in the Indonesian city of Surakarta. During his time at easyJet, the airline has successfully integrated Air Berlin aircraft into its operation following the acquisition of the airline in December. geographic areas. The company has a flat organizational structure, with decisions being made at the operational level rather than being centralized at the top. develop relatedness. EasyJet's distribution channel heavily rely on its IT system. Prior to this she was a member of the executive management team at Fujitsu. remain willing to achieve the desired results even if they involve certain risks. It also outlines the factors responsible for the company's success including business focus, target market, corporate structure and e-business model. It has been a pioneer in some areas of the market and has been developing rapidly over the past decade. Although the programme was a good marketing move for the company it did also allow for poor areas to be noticed by the watching potential customers. For example, Cristina has established standard, transparent HR processes for all hotels. correct email will be accepted, (Approximately We do believe in giving our team a human . http://www.telegraph.co.uk/finance/newsbysector/epic/ezj/8055369/Sir-Stelios-Haji-Ioannou-and-easyJet-resolve-long-running-brand-row-and-High-Court-case.html, http://www.google.co.uk/search?q=easyjet+history&hl=en&sa=X&biw=1276&bih=817&tbs=tl:1,tll:1998,tlh:1999&ei=1Zq9TP_NDIvQjAe45o3AAg&ved=0CHUQyQEoBQ, http://www.guardian.co.uk/business/2010/oct/11/easyjet-settles-stelios-court-case, http://news.cheapflights.co.uk/2007/06/easyjets-blueprint-for-the-ecojet-of-the-future/, http://www.guardian.co.uk/business/2008/sep/05/theairlineindustry.transport. The customers are a key element to the success of easyJet, so much so, that it is their safety that the company thinks of first. We don't believe in hierarchy or unnecessary layers of management. This can only be achieved by effort put in from easyJet staff which means that easyJet must keep its staff updated in how it will go forward as a company. organizational culture. The authority to order is also low. The open cultural system has enabled the Easyjet Plc to ensure a high information flow and leverage the knowledge, diversity in the modern workforce. EasyJet.com is one of the top travel web sites on the Internet. (2017). Some examples of the artefacts are- open door policy, office layout and official dress code for the employees. It is owned by Phil Bently. Discover current team members including executives, board members, and advisors. any organization: Despite these limitations, the cultural model is still applied by the analysts for following reasons: The analysis of the Easyjet Plcs organizational culture shows that the successful business organizations do not Problem solving and building real . This model may share only a loose relevancy to the changed business world. It may act as a strategic tool for understanding the Easyjet Plcs willingness to change. As long as the airport and airlines have sufficient back up plans in place then the discomfort for customers should be limited. Extracts from annual reports about risk appetite 4.1 Context for risk appetite statements 4.2 Design and content of risk appetite statements 4.3 Implementation of risk appetite statements 4.4 Monitoring impact of risk appetite statements 4.5 Governance of risk appetite statements 5. easyJet is a low-cost airline to help customers manage airline trips, operating on routes across many countries. Johan also has reaffirmed the companys commitment to increase the proportion of female pilots with a target of 20% of new entrant pilots by 2020. organizational purpose. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. Read More. accomplishing the assigned goals. Examples of organizations with a functional structure include: Amazon, Starbucks. internally driven culture). Easyjet Plc. We're smart enough to bring our ideas to life. Supported by its principal Committees, the Board sets the strategic direction of the Group and aims to deliver sustainable shareholder value for the long term. The company would probably have to employee staff to keep track of passengers and to have a back-up team in place, in case the system fails. While this view is strongly held, the government sees this mode of transport as a link to global markets so has plans in place to increase airport capacities throughout the country allowing companies like easyJet to expand its business. A core value of the company is safety, and is one of the reasons that customers repeat their business with easyJet. A functional structure is also known as a bureaucratic organizational structure and is commonly found in small to medium-sized businesses. We will write a custom Essay on EasyJet Company: Strategic Management and Business Policy specifically for you. It has now marketed itself to business passengers as easyJet flies to major cities throughout Europe and are frequent. Prior to this she was Director of Scheduling for the airline, implementing systems and process improvements. With lesser managerial levels in between and more access to the senior management and leadership, the employees feel more secure and confident and also have higher access to information. Although, employees are assigned with the challenging goals, the management takes We are here to help. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. (2011). Previous roles in the airline include Head of Change Management and Customer Insight, with a background in customer insight working with a range of brands from Jaguar Land Rover to Mars, Unilever and Vodafone. the model has certain limitations that must be considered when applying this model to understand the culture of 4. The advancements easyJet can make are two ways. plans to help the stakeholders understand its business philosophy and business strategy. Stuart joined easyJet in November 2020, having spent five years as Director and Chief Information Officer at Heathrow Airport Ltd. Assumptions are deeply embedded ideologies and philosophies and provide the foundation to the Easyjet Plcs that they know the explicit and implicit needs of customers and act accordingly. Warning! The internally driven organizational culture has enabled the employees in such organization believe that meeting the customers demands is more important than business care of their concerns and avoids pressurizing them that may lead the employees towards burnout. Previously Robert spent six years at KAYAK as CMO where establishing it as a leader in the travel industry led to public listing. EasyJet succeeds in tight scheduling and that is down to well trained staff that can function together very well. From 2003 until 2007, Johan was the Managing Director and CEO of TUI Nordic. The model is simple and easy to understand, which makes the analysis of organizational culture easier for the project will be looking at the organizational structure of Lime Jamaica (Montego Bay Head Office). 1. disciplined work culture with vertical hierarchy and tall structure. and cannot be used for research or reference purposes. The analysis of the Easyjet Plcs organizational culture shows that the company has a clear inclination towards Less pressure is put on at check-ins now as less baggage is checked in and more people check in online. The easyJet management team includes Johan Lundgren (Chief Executive Officer), Eric Mai (Head of Digital Product), and John Leighton (Customer Service Director) . An internally driven organizational culture reflects the employees overall perceptions about their expertise The primary activities involve the inbound logistics, operations, outbound logistics, market and sales, and service. Stuart brings with him significant experience and expertise in IT security, cloud-based solutions, big data sets and technology to support business expansion. Quality Assurance: - Define the Quality Assurance strategy for the student support team (targets, number of reviews, which channels to be monitored, etc) - Training of Quality Assurance tasks (Junior QA and TL in the student support team) - Creation and management of objectives for a Junior Quality . Pack snacks and drinks, first-aid kit, and map. In this article, the organizational Chhabra (2003:263) functional structures directs the subordinates throughout the organization in his particular area of business operation. The vision statement of Easyjet Plc is brief and to the point. Functional structure. The average fare of the company is somewhere around 50 % lower than other rivalry companies in the market on the short-haul routes as well as 21 % to 41% below as comparison to the other competitors in lower cost (Karwowski, 2016). We conduct our business in accordance with best practice in corporate governance, and regularly review our policies and activities to ensure we maintain the highest standards. Sociocultural: EasyJet were the first airline company to start using the internet to advertise the company and allowed customers to purchase tickets online. By focusing on the mean orientation, Easyjet Plc ensures that the employees must adopt the ethical and The authority to order is also low. The model is based on the rigorous research design, which means the extensive research is conducted to easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. Easyjet Plc has a flatter organizational hierarchy that is supported by learning and progressive organizations. If organizational culture is presented in the form of circle, it will have three layers. guidance, and learning purposes. These underlying assumptions, beliefs and values standards. President, Emirates Airline. When a company like easyJet has a large working staff then it is expected to have strict management that ensures flights run to schedule as long as it is within their control. The organizational culture can also be classified as internally or externally driven. I feel that this report will highlight how the strategy and innovation of a multinational organisation can impact on its position within the market it competes in. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Organizational culture and organizational development: A competing On the opposite side, in companies with a high degree professional culture, the employees tend to identify The artefacts form the outermost layer of the organizational culture circle. It will look at this company to highlight the steps a multinational company will take to create a successful strategy and how can incorporate innovation. For this reason there is no risk from any emerging competitors for the foreseeable future (easyJet, 2009). Gehani, R. R. (2016). revealed that easyJet beat its main rival, Ryanair, by over 10% for customer satisfaction. The main areas easyJet target is the efficiency it has over other airlines such as British Airways, the ideal locations it has unlike Ryanair and the simple fact it has low cost flights and flies to where customers want to go. Employees generally remain unaware of these underlying assumptions, yet they play an The cultural approach to the management of the international human resource: An analysis You should also pack a first-aid kit in case of any minor accidents or injuries. Journal of technology management & innovation, 11(3), 11-20. The focus remains internal and short-term and Over the years there have been major changes in management at easyJet, leading to the companys strategy being changed dramatically, so much so, that the founder has distanced himself from the company more in recent years. Even if an organization is filled with great people, it can fall apart (or fail to operate efficiently) if the structure of the organization is weak. A functional structure groups employees into different departments by work specialization. Apple. All will provide higher profitability and higher returns for shareholders. The role of organizational Once the general public have forgotten the idea of ID cards being associated with an over vigilant government, maybe then could airlines/airports discuss this concept. also be analyzed in light of Hofseteds cultural model. Stelios gained a percentage of easyJets future earnings but is capped at a maximum amount whilst at the same time is being paid a lump sum over a period of time. During the case, Stelios threatened to remove the right to use easyJet as a brand but withdrew this claim (Telegraph, 2010). EasyJet tends to fly to low costing airports whilst at same time, are close to major cities. One of the major problems is at the check-in desk where it is common to witness long queues, causing frustration for passengers. to behave in a particular way. David previously served as interim COO in 2019, when he oversaw operations across the airline and delivered significant improvements in operational performance. obliges the organizational members to behave alike each other. Technological: The main fear for passengers currently is security and tighter security checks are already in place at United Kingdom (UK) airports. Sophie was also Non-Exec Director for Airport Co-ordination Limited from 2017 to 2021 and sat on their Remuneration and Nomination Committees. The power structure in (above) helps create the cultural web for easyJet. Easyjet organisational structure.A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a EasyJet does not provide complimentary meals or drinks on its flights except for some occasional charter flights operated by the airline. the task performance, and improving the psychological well-being. Over the last 3 years she has led the award-winning legal team as Deputy General Counsel and Director of Legal for easyJet holidays, she has been at the heart of easyJets response to, and emergence from the pandemic. In a flat structure, managers have a wide span of control with more subordinates, and there is usually a short . Easyjet Plc makes sure that all employees share the common purpose and it is well aligned with the broader Suppliers: Airports are the obvious controllers to air traffic, and despite having regulations, airlines such as easyJet have received higher charges from the airports they use. He took on his first position as Managing Director in 1996 for a tour operator owned by SAS Airlines in Sweden before moving to Canada as President for Sunquest Vacations, Canadas second largest tour operator. Easyjet structure. This eliminates the cost of a sales representative selling tickets over the telephone, having to print the tickets and then have them delivered to the customers residence. All work is written to order. In an extremely work oriented culture, the organizations tend to put excessive pressure on the staff and heavy They understand that a happy customer could be a repeated customer. inclination to the mean orientation, which is interconnected with its inclination towards the internally driven The four types are: 1. certain kinds of individuals are encouraged to join and fit well in the organization.
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